Email marketing is one of the first and most ubiquitous online marketing techniques since the beginning if the Internet. Even after the web undergoing a lot of changes over time, email is still a useful way to build your customer or subscribers list. There is no single ‘perfect’ plan or tool that suits everybody’s needs. The best tools for you depends on your individual needs such as your budget, list structure, automation needs, etc.
With the web requiring a number of strategies to keep your online venture buzzing, there is a need for having a diverse email marketing strategy in place supported by the right tools. Based on research there are some tools available for a variety of business types. These tools range from beginner to advance along with differing pros and cons. Let’s take a look at these email marketing tools.
Best Email Marketing Tools/Softwares
GetResponse is one of the simplest yet impressive email marketing tools with a reputation for excellent customer service. The cost factor is low and with each pricing plan based for the number of contacts you have on your list, you can send as many emails as you wish for each month. This software is very easy to use with a design editor that has more than 500 pre-designed templates along with list building tools.
Aweber has been around for a long time and needs no introduction for email marketers. It may be an old tool, but it is still one of the easiest and most effective tools out there with all the necessary features. If you are starting out then Aweber’s reporting tool helps you understand what works and what doesn’t. The email campaign creator is wonderful helping you setup signup forms and newsletters. You also get advanced features like split testing for examining the efficacy of different campaign variations.
This is a relatively new tool, but has been getting great responses and reviews. Conceptualized and designed particularly for bloggers, ConvertKit provides a collection of distinctive tools that help bloggers to develop their list and market their content. This tool is very detailed that gives you the usual array of web forms, email blasts and automation. It also has a special section for building email campaigns for web courses.
This a very powerful and affordable tool though still rich in features. ActiveCampaign has its own CRM system for lead management and marketing automation for managing and developing your prospective leads. It is fantastic all-in-one software platform for small business marketing. The most useful feature is the power to create marketing automation sequences with ease.
This is not just an email marketing tool, but a full blown sales and marketing automation tool. Email marketing tool is one among the main tools that comes in this package. Infusionsoft is definitely a game changer for many businesses though it may not be suitable for beginners and smaller ventures. This is a complete CRM system with full marketing automation and eCommerce tools. In effect you can automate our email marketing and allied other strategies based on customer behaviour.
6) Constant Contact
The selling point of this tool is the interesting features that are surely worth the price this software will cost you. Primarily they provide a personal marketing coach to every customer to help you with all your doubts and questions. This way setting up email newsletters and auto responders can be very simple. They also give you one-stop shop functionality such as event registration tools, feedback forms and surveys.
An appealing email marketing tool, SendinBlue is great for e-commerce businesses letting you send email marketing campaigns, transactional emails and also text messages from within a single environment. You can synchronize contact lists from popular programs along with clear analytics about the emails opening rate and also other technical information about their list members. The customer service is quite outstanding and has pricing plans suitable for most budgets.
This tool provides you with a number of features such as list management, storage and segmentation tools along with pre-designed email templates, campaign reports, email surveys that are modifiable and online polls. You also get social network integrations. Benchmark makes designing and writing great looking emails very simple with over 400 responsive design templates to pick from. Of course, you also get autoresponders that make most of your work easier and detailed analytics to maximize your campaigns.
9) Campaign Monitor
Extremely elegant and very simple, Campaign Monitor lets you create, send and track your email marketing campaign with impact. You can create wonderfully engaging email marketing campaigns with intuitive drag and drop tools. Also, with the ability to create responsive designs, your emails look great on every platform and device. Their 24/7 customer service is quite good. You also get many business apps along with this software.
iContact is another great tool that gives you all the necessary ingredients to build emails for great results. You can understand which features work well and know their usage by customizing conversations. You get all the standard features along with online storage and ready-made templates. The reporting feature is also very detailed and useful.