Best Marketing Books to Create Your Personal Brand
source: craftofmarketing.com

Creating a strong personal brand is the latest trend people follow on social media. They use Facebook, Twitter, and Snapchat extensively to spread their messages and thus, try to influence others. There are countless benefits of making a personal brand. For technology geeks, personal brand is their ticket to enter a giant corporation. For consummate professionals, they get better contacts and clients for their company. For some, creating personal brand is to win industry recognition.

But how to create a strong personal brand? We have listed some good read for you. This list of best marketing books help you create your personal brand. Buy any from the list and read it thoroughly; the books include ideas, innovative ways and real life examples that will guide you on the path of branding yourself. All the authors are experts in their respective areas of marketing & branding. You can trust the contents of all books and follow the examples cited in the books.

Best Personal Branding Books

#1. Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing Easy and Inexpensive Strategies for Making Big Profits from Your Small BusinessWhen the book was published in 1983, Jay Levinson changed the marketing scenario for small business owners. Levinson had worked with some of the famous international brands, which include Pillsbury Dough Boy and Tony the Tiger. He coined this term Guerrilla Marketing and in this book he shares his experience on how with creativity and strategic thinking, one can take advantage of any adverse situations. You also get to know the best management practices in the light of growing significance of technology.

Price: $8.40
Buy it from Amazon.com

#2. You, Inc.: The Art of Selling Yourself (Warner Business)

You, Inc. The Art of Selling Yourself (Warner Business)No matter what product is being sold, the most important component of sale is you. This is the takeaway from You, Inc. To write this book, Harry teams up with his wife Christine, who is a motivational speaker and former sales professional. The book comprises 150 killer ideas to build personal brand by using effective communication. Please note that authors of this book do not believe in spoon-feeding, and therefore, they underline the difference between “knowing” and “doing” something. So the 150 ideas of the book should not be considered as ready reckoner; you have to customize the idea for your individual goals.

Price: $13.78
Kindle Price: $3.37
Buy it from Amazon.com

#3. Influence: The Psychology of Persuasion

Influence The Psychology of PersuasionPersuading somebody is an art and this book teaches you how you can master this art. Written by psychologist and marketer Robert Cialdini presents tricks of ethical persuasion: Reciprocity, Scarcity, Liking, Authority, Social Proof, and Commitment/Consistency. Each of these principles is supported by examples cited by Robert; this book helps you deliver the best elevator pitch.

Price: $10.88
Kindle Price: $3.87
Buy it from Amazon.com

#4. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap How to Bridge the Distance Between Business Strategy and DesignMarty Neumeier redefines the term “branding” in his book The Brand Gap. Unlike other books on advertising and branding that underline strategic or creative approach, this book deals with both ways of thinking to create “charismatic brand”. After reading the book, you will get to know the new definition of brand, essential disciplines of branding, how branding is changing the dynamics of competition, most important questions to ask about any brand, and more.

Price: $17.60
Kindle Price: $9.26
Buy it from Amazon.com

#5. Positioning: The Battle for Your Mind

Positioning The Battle for Your MindPositioning The Battle for Your MindCapturing market share is a defunct theory. The latest is to get hold of mindshare. Positioning by Al Ries and Jack Trout is the first book to deal with the issues of communicating to a cynical consumer, whose mailbox is packed with tons of marketing messages. This book is written in a witty, fast-paced style by the two ad gurus. Positioning also tells readers how they can stand out of the crowd in this cluttered market.

Price: $11.31
Buy it from Amazon.com

#6. BrandingPays: The Five-Step System to Reinvent Your Personal Brand

BrandingPays The Five-Step System to Reinvent Your Personal BrandBrandingPays is a perfect companion of entrepreneurs, students and professionals. The methodology prescribed in the book is proven in Fortune 500 companies and eminent business institutes. The world has become a global village and social media has made it even smaller. In this small world, your voice is easily lost, and therefore, you need to speak in a better and different way. BrandingPays teaches you to refocus your skills to be able to saleable in job market.

Price: $21.14
Kindle Price: $5.94
Buy it from Amazon.com

#7. Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield

Career Warfare 10 Rules for Building a Successful Personal Brand on the Business BattlefieldIn a serious yet lucid writing style, D’Alessandro tells you how you can select the tools you already aware of and manage your personal brand for your professional growth. Though the book delves deeply into corporate environment, it offers important lessons to apply in your small business or for individuals. If your corporate world is highly challenging, you can try some tips written by D’Alessandro in an uncompromising style.

Price: $5.50 – $10.78
Buy it from Amazon.com

#8. The Success Principles – 10th Anniversary Edition: How to Get from Where You Are to Where You Want to Be

The Success Principles - 10th Anniversary Edition How to Get from Where You Are to Where You Want to BeWith the help of 64 principles discussed in this book, Canfield claims that readers can make positive changes in their life. The author narrates real life stories of Olympians and blue-collar workers, who did lot of struggle in their life to reach the success. The book is appreciated as one of the best self-improvement books available in the market. Now take control of your personal branding exercise and enter the world of professional development with renewed energy and vigour.

Price: $14.67
Buy it from Amazon.com

#9. Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick Why Some Ideas Survive and Others DieMark Twain once said: “A lie can get halfway around the world before the truth can even get its boots on.” The quote is still relevant as many cheap ideas outlive genuine ones on social media with tremendous viral impacts. Business people, teachers, journalists, political leaders have to struggle to popularize their ideas. The book will transform the way you communicate ideas; moreover, Made to Stick throws light on important aspects of winning ideas and tells us how we can apply these rules to make our own message stick.

Price: $18.36
Kindle Price: $4.01
Buy it from Amazon.com

#10. Extraordinary Popular Delusions and The Madness of Crowds

Extraordinary Popular Delusions and The Madness of CrowdsThis book captures the essence of marketing in all ages. Over the years, technology and means of communications changed, but people never change. And marketing is all about understanding groups of people and how they think. This is the reason why many brands have been successful in retaining their positions even after a century. Perhaps this one quote sums up the entire book: “We find that whole communities suddenly fix their minds upon one object, and go mad in its pursuit; that millions of people become simultaneously impressed with one delusion, and run after it, till their attention is caught by some new folly more captivating than the first.”

Price: $13.84
Buy it from Amazon.com

Note that the price of books listed here are of paperback and hardback edition. You can also place orders for Amazon Kindle edition the titles. After reading the books, you can share your experience – whether the books help you create and boost your personal brand. We are there on Facebook, Google Plus, and Twitter

Featured photo credit: craftofmarketing.com

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Jayesh is a writer by design. Alphabets create same impact on him as cheese would create on Jerry the Mouse. His romance with words dates back to the twilight years of 20th century when he lost his heart to Miss British Lingo. He loves to write on Digital Marketing, Advertising, Branding, Language, and Entertainment.