Creative communication is all about capturing attention of your target audience at the right time and for a long time. But in this age, media platforms have mushroomed; brands have countless media channels, which include traditional media like radio, television, news paper, magazines, out of home et al. And the new media consist of digital channels.
Content creation is proliferated, and among this MARCOM explosion, your message is lost. All you need is clutter-breaking communication that is consumed by your target group.
According to communication gurus, a brand has to create compelling stories that create lasting impact on the minds and hearts of consumers. Creative communication helps create a unique identity of brands, and that is the strong pillar to build a successful brand.
Even after undergoing so many rigorous communication exercises, what if your target audience do not pay attention to your message? Today, consumers are so busy that they hardly spare a few moments to view your marketing message; they switch channels when TV commercials start a run. Same thing happens on radio. While consuming content on smart screens (read smartphones, tablets, laptops etc.), users immediately change tabs if a video ad starts running.
On print media, it is difficult to make readers see or read your print ads. Now the million-dollar question is: what is the secret to marketing to busy people?
We have got an interesting infographic that tells you how you can infuse elements of effective storytelling in marketing.