Guide to Guest Blogging

Content marketing has received indisputable SEO buzz for years now and 2016 is no different. Marketers are already on the verge of building links with guest posts. Whether you want to drive traffic to your business, website etc. or want to enhance your personal brand, you definitely can gain a lot from strategic guest blogging.

Here we look at guest posting and how it can help you grow your online business. 2016 is not about links anymore, it is about establishing powerful relationships and getting your brand out there to the right audience.

Benefits of Guest Blogging

The first step in guest blogging is to determine the actual goal for guest blogging. This is key especially when looking for the right blogs to guest post. Essentially, there are five main goals for guest posting.

  • Getting traffic to your site.
  • Recognition and branding.
  • Social media following by building backlinks.
  • Authority building.
  • Reach target audience.
  • With the right kind of content on your blog, you can achieve all these things.

Find the Best Blogs to Guest Post on

How do you find guest post opportunities? This is a common questions that is asked by most bloggers. Here are proven strategies to find guest post opportunities.

Step 1: Plan Beforehand

Plan Beforehand

Aims of Guest Blogging

If you decide to blog, the first thing you must consider is that the content is focused on your niche. But, you need to ensure that you must take the right steps to ensure your investment is worth dedicating your time and money. This means having a set of goals that must be achieved within a given time. First, focus on the main objective of guest blogging. For example, you may want to review about a certain product that is new in the market. You can settle on a tool (like Google Analytics) to help you track your goal’s success.

Determine Your Target Audience

It is important to know the right audience for your niche. So, here are a few tips to help you do that.

  • Identify reliable sites that has a similar target audience as yours.
  • The audience of the said blog must be interested in your niche.
  • The audience must be engaging including sharing content by commenting regularly.
  • The audience must suit your goals and objectives.
  • List the expected targets on a spreadsheet.

Find Guest Posting Opportunities

Some may decide to do a quick search on Google to get some suggestions but serious guest bloggers know when to take a potential opportunity. You should be aware of things such as social media following, domain authority and topic performance.

Determine Blogs with Strong Domain Authority

At this point, it is important to have a list of blogs that has strong domain authority which is an indication of whether or not the website will perform well on search engines. Tools such as Moz Toolbar are perfect for the job.

Moz SEO Toolbar

Monitor Competitor Backlinks

Search for sites where your competitor sites have been actively guest posting. A sites like Open Site Explorer will help you do this. Tracking backlinks will help you decide whether you want to work with these sites or select your own.

Open Site Explorer

Prepare Well Before Pitching

You have acquired the basics on guest blogging and now you want to move a step further and pitch. Before approaching any potential blog, it is important to conduct a background research and pin down a brief pitch. Remember, you are not the only one who is pitching for them, there are thousands of wannabe guest bloggers, so make yours unique.

Tips for Pitching

Get to know their brand guidelines, what type of messaging they use, and show them that you do care and respect their company. Further, build a strong relationship with high performing authors and get some useful tips on the best steps to follow in guest blogging.

Other tips include;

  • Personalize your email and address the blog owner by owner to bring out the seriousness in what you do.
  • Describe who you are. Here you can talk about your experience in blogging and content creation.
  • Explain to the blog owner why they should choose you to be a guest blogger. Highlight some of the success you have attained and provide some relevant samples.

Step 2: Create a Unique Guest Post

Create a Unique Guest Post

Write the guest post

Having planned what you want and setting your goals, it’s time to craft the post. Remember, there are many more guest bloggers trying to grab the reader’s attention. So, ensure your post is outstanding.

Here are few tips to guide you in creating the best guest post that will be relevant to your audience.

  • Before writing the post, ensure you read all the instructions and follow them strictly.
  • Use an engaging tone to help you stand out from the rest.
  • Focus on proving quality and informative content rather than a sales message.
  • Ensure the content is 100% unique and original.
  • Include internal and externa links in your content.
  • Include a call to action to help you engage with potential customers.

Write a Killer Bio

A good bio will drive traffic to your website and it’s a way of selling out your products and services. The bio should be short and to the point. No one want to spend a lot of time reading an essay. Also, don’t forget to include a link or URL back to your website or blog. This ensure that your readers are directed to your website. For those who want to sell a certain product or service, creating a landing page will be the best option to drive traffic to your site. Lastly, remember your main objective is to increase your following on social media platforms, so include a call-to-action to allow the readers follow a given channel.

Step 3: Persistent is key

If great sites such as Forbes gave up after their first try, there would be no top 100 world richest people in the world. The point here is that if your blog fails to be accepted on a certain blog or site, it doesn’t mean that you give up. In fact, it should strengthen you to keep trying and write high quality content. Don’t give up, in the end persistence pays off.

Step 4: Respond To Every Reader’s Comments

Your readers are the greatest asset in blogging. If you happen to post something and get a lot of questions and comments, ensure you read each one of them and respond. People will see that you value them and their ideas. This will create a strong bond between you and the reader.

Step 5: Monitor Your Progress

Monitor your progess

Analyze your trends

After planning and crafting your post, it is time to track the results. Here, you need to select a favorable analysis plan or tool when setting your goals. For example, Google Analytics will be serve you perfect.

To add on this, you need to be honest with yourself on whether the time invested did produce something in the end. If not, perhaps you might consider re-visiting your strategy and focus on doing it right the next time. May be your content did not match what the client wanted or you made the wrong approach on the task.

Hire a Qualified Guest Blogger To Do The Work

Sometimes, guest blogging can turn out to be a two way street. For those who have been blogging will tell that maintaining a blog content while guest posting on other blogs at the same time is not a walk in the park. To counter this, ensure you open an invitation for all guest bloggers to write back on your blog. This maintains fresh content on your blog which gives your audience a reason to keep visiting your blog again. In fact, it’s a win-win situation.


Well, do you use guest blogging as an online marketing strategy or do you do it for other blogs? What other useful factors are important for a business to rely on guest posting for success? Feel free to share with us in our comment box.

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Mary Kleim is a professional marketing analyst with deep knowledge of various online marketing measurement tools. Having a degree in math, Laura is able to analyze, calculate and represent complex data in an understandable manner. Her analyst's career, she started at academic assignment writing team AssignmentMasters and specialized in statistics projects there.