Making money from Facebook Instant Articles is a logical extension once you configure Facebook Instant Articles for your WordPress Blog. Nobody would like to do anything without monetary reward. So, here is a complete guide on how to add advertisements to Facebook Instant Articles.
Note that the feature of Facebook Instant articles doesn’t display ads by default and there is no other way to earn any money. This informational guide will tell you how you can activate Facebook audience network ads to Instant articles. The Audience network ads are “Adsense for Facebook” with some difference though.
Unlike other ad networks, Adsense for Facebook has higher fill rate and CPM. Facebook will select the ads for your Instant articles pages according to user demographic and interest. Check what Facebook says about its Audience network ads:
Audience Network provides publishers and developers with engaging, high performing ad units backed by Facebook’s 3 million advertisers. Audience Network extends the reach of Facebook campaigns beyond Facebook, and provides publishers a way to monetize their content with relevant, better-targeted ads and innovative native ad formats.
Now follow the Detailed Information to Enable Audience Network Ads.
Step #1: Launch your Facebook Instant Articles settings.
Step #2: Check for Audience network in the Tools section.
Step #3: A dialog box will appear; check the box and then click on Get Started.
You will be landed on another screen as mentioned below.
Step #4: Click on Your Dashboard, which is under the Resources section. This will allow you to create ad placements.
Step #5: Click on the Placements tab.
Step #6: Now click on Create Ad Placement from the newly appeared screen.
Step #7: Give a suitable name.
By giving a suitable name, you can easily track reporting by unique ad locations in Instant Articles. Check the three different ad types from the option below.
- Interstitial – for app only
Note that Instream video ad option is in pipeline.
As of now, you can choose banner ad format and click on Save button.
Official Facebook Instant Articles Plug-in Requires Placement ID to Get Started.
Step #1: Login to WordPress dashboard.
Step #2: Click on Instant Articles settings.
Step #3: Locate ads section.
Now you need to perform three actions:
- Choose Facebook Audience Network as Ad type.
- Copy the Audience Network Placement ID.
- Choose the dimension of ads.
Finally, click on save button!
Now the ads on your Facebook Instant Articles pages are created.
Let’s now check how you can get paid by Facebook Audience Network.
Click on the Payout option on Facebook Audience Network dashboard; you will be landed on the screen below.
You need to Register a new company.
You will see a form that you need to fill up.
At present, Facebook offers two options for payment:
Paypal and Direct Bank Deposit.
It is advisable to select Direct Bank Deposit as Paypal would incur some loss due to currency conversion.
Now finish the next two steps and your company creation process will be completed. Next is how you can add Tax forms.
Bloggers, who have subscribed affiliate marketing and other ad networks, don’t need much explanation here as they might be familiar with the procedure of filling up Tax forms. For beginners, they need to right click on the form you are entitled to and save the form on PC desktop.
If you are a non-US blogger and haven’t formed a company, you should select W-8BEN (non-US Individual Taxpayers).
Next procedure will barely take two minutes of yours; open download .pf file and fill up the form. Now upload necessary tax documents and click on Save button.
Please note that you might be prompted to choose company’s name from drop-down menu. Finally, click on Save changes to connect tax forms with the company. At the end of this procedure, you should see the below screen:
Users can change their information at any time, but it should be noted that Facebook, in such cases, holds payout for 10 days. There is an option to disable ads from select categories or disable specific app or domain ads.
How Audience Network Performance Dashboard Functions
Your performance dashboard depends on the traffic on your Facebook Instant Articles pages. There are four main points that need explanation.
- Requests: Each time your Instant Articles request an ad from Facebook is Requests. This happens once you place Audience network ad code.
- Filled: Every time Facebook fulfils the request is Filled.
- Impressions: Number of time users see an ad is Impressions.
- Fill rate: This depends on two important aspects: Mapping percentage would be high if, in the case of Instant articles, Facebook can map your users with Facebook users. Second is that the advertiser asks for a particular user.
Points to remember:
- Paypal and Direct Bank Deposit are payment options.
- You can remove ads from certain categories.
- You will receive payment on 21st of every month for the previous month balance.
- Audience network never reveal their revenue share.