Social media have emerged as one of the most chosen branding tools for all brands – whether it is B2C or B2B corporates. Morrison Forester has presented an insightful infographic for all social media enthusiasts and professionals.
As per the infographics, we have come to know some interesting facts about which brand is spending how much on what platform. Social media have come of the age of likes and sharing; brands, rather, have started engaging people on different channels. And the reason is simple: for each platform, different brands have different approaches. There is no carpet bombing sort campaign on social media.
Brands have begun to recognize their target audiences on media like Facebook, Twitter, LinkedIn, Pinterest, Google+ and more.
Two key points I have noticed are: B2C companies have been successful in engaging consumers on Facebook while B2B brands have seen their heydays on LinkedIn.
This clearly indicates that brands know where they should capture their target customers. For luxury brands and specialty retailers, Pinterest offers a great opportunity to interact with consumers. As per the infographic, 90% of online specialty retailers in the US use Pinterest and 84% of luxury brands use Pinterest for marketing purpose.
Another key point is ad spends on social media; in 2014, total ad spends on social network advertising were $16.10 billion (over 45% increase from 2013). US B2B marketers alone are projected to spend more than $100 billion on social media advertising by 2017.
However, there are two major challenges for social media marketers in the coming years: Linking social media campaigns to sales/clients/revenue and interpreting and acting on the data generated by their social media campaigns.
Some Key Facts:-
Let see the infographic, find out more about Social Media Marketing Today: Is it B2B or B2C – who is making the most of the social media network?